The Green Impact Report Quick take: Maureen Waters is redefining what ESG looks like in commercial real estate. From legacy giants like Cushman & Wakefield to her current role as President at Measurabl, Maureen shares the hard-won insights that are helping decarbonize global portfolios — using data at a scale never seen before.
Meet Your Fellow Sustainability Champion
Maureen Waters is President of Measurabl, the most widely adopted sustainability data platform in real estate. With 25+ years across tech, VC, and real estate giants, she leads with a rare blend of strategic rigor and operational clarity — helping $3 trillion in assets get ESG right.
Breaking Ground on Better Building
Key Insight #1: Democratizing ESG Data with a Freemium Model
The Challenge: ESG reporting has long been cost-prohibitive for smaller real estate owners.
The Solution: Measurabl’s free self-serve platform now enables widespread access to ESG tools.
ROI: Expanded inclusivity, compliance readiness, and broader sustainability participation.
Key Insight #2: Automating Utility Data with AI
The Challenge: Utility bill collection was inefficient and error-prone.
The Solution: Measurabl’s “Bill AI” automates data capture across diverse formats.
ROI: Dramatically faster processing, lower labor costs, and higher data accuracy.
Key Insight #3: Shifting from SaaS to Sustainability Ecosystem
The Challenge: Fragmented tools couldn’t meet the demands of modern ESG strategy.
The Solution: Measurabl evolves into a data ecosystem, serving not just owners but capital markets, insurers, and index providers.
ROI: Stronger market positioning and full-spectrum ESG intelligence.
Sustainable Soundbite
Your Green Building Action Plan
Transform your next project with these steps:
This Week: Identify where your ESG workflows still rely on manual utility data.
This Quarter: Test a freemium sustainability platform like Measurabl.
This Year: Map your real estate ESG data strategy to city and state compliance requirements.
Connect & Learn More
🌿 Access full episode resources: Green Building Matters Podcast
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📄 Read the transcript: HERE
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