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🎯 The Green Impact Report Quick take: Sustainability targets are easy to announce. Making buildings actually perform against them?
That’s where things get complicated. Etrit Demaj makes the case that the next phase of green building will be powered by real-time operational data, interoperable building systems, and AI — not another static report.
🎓Meet Your Fellow Sustainability Champion
Etrit Demaj is an entrepreneur and co-founder of Kode Labs, a technology company working to make building systems and data easier to integrate, understand, and act on.
Etrit immigrated to the United States from Kosovo in 1999 at age 10 and grew up in Rochester Hills, Michigan. After beginning his career at JPMorgan Chase, he moved into entrepreneurship, technology, and real estate.
In 2017, Etrit and his team started Kode Labs around a big idea: buildings need an operating layer capable of connecting difficult, fragmented systems while giving owners the flexibility to add new applications and technologies.
Today, that mission increasingly intersects with sustainability, decarbonization, real-time data, and AI.
🌱Breaking Ground on Better Building
In this episode, Etrit Demaj challenges Green Building professionals to move sustainability from reporting into operations:
🧠Key Insight #1: Sustainability needs real-time building data — not another static report
The Challenge: Owners and sustainability teams can set ambitious ESG and decarbonization targets without having a clear, real-time picture of how individual buildings are actually operating. Fragmented systems and inaccessible data make closing that gap difficult.
The Solution: Build an operational data layer that connects building systems and makes their information usable across the organization. Etrit argues that sustainability professionals need to move beyond simply producing reports and learn to work with real building data.
ROI: Better operational visibility gives teams the ability to track actual outcomes, connect sustainability initiatives to building performance, and demonstrate ROI instead of relying on disconnected reporting exercises.
🧠Key Insight #2: Interoperability is the foundation for smarter — and more sustainable — buildings
The Challenge: Every existing building is different. Some properties contain sophisticated building systems, while others may have only one or two systems worth integrating. That makes portfolio-wide smart-building strategies difficult to scale.
The Solution: Kode Labs is building what Etrit describes as an operating system that makes difficult systems easier to integrate in an open way, with additional solutions and applications layered on top. The goal is to meet each building where it is instead of requiring every asset to start from the same technology baseline.
ROI: A flexible integration strategy can make it easier to deploy technology across diverse portfolios rather than repeatedly treating every building as an isolated project. It also creates the data foundation needed for future AI and automation applications.
🧠Key Insight #3: The next sustainability leader may look a lot more like an engineer + data strategist
The Challenge: Sustainability has sometimes become disconnected from the day-to-day operation of buildings. Reporting targets alone don’t tell teams how equipment is performing or what operational changes will produce measurable results.
The Solution: Etrit sees sustainability becoming increasingly operational. Professionals who understand data, technology, engineering, and measurable ROI will be positioned to connect sustainability goals directly to building performance.
ROI: Combining sustainability strategy with engineering and operational intelligence can help organizations identify real interventions, validate results, and build a stronger business case for decarbonization investments.
Sustainable Soundbite
🤗 Your Green Building Action Plan
Transform your next project with these steps:
This Week: Identify one sustainability metric you currently report and ask where the underlying building data actually comes from. Is it real-time, accessible, and actionable — or are you still piecing it together manually?
This Quarter: Map the major systems and data sources across one building or portfolio. Look for integration gaps that prevent operations, engineering, and sustainability teams from working from the same information.
This Year: Develop an operational data strategy that can support sustainability initiatives today while creating a foundation for AI, automation, and smarter building operations tomorrow.
Connect & Learn More
🌿 Access full episode resources: Green Building Matters Podcast
💚Join the Green Building Movement
📄 Read the transcript: HERE
🔗 Connect with Etrit Demaj:
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